An ecommerce website audit
that ends in a fix list.

A structured review of an online store to find what is costing it sales: slow pages, checkout friction, broken tracking, indexing problems, security gaps, and issues in the code or apps underneath. A useful audit ends in a prioritised list of fixes, not just a list of problems.

Ours covers nine areas: performance and Core Web Vitals, technical SEO and indexability, product and category pages, search and navigation, cart and checkout, analytics and tracking, security and compliance, accessibility, and the platform, code, and integrations underneath. You can also commission a narrower audit of just one or two of them.

Tools like Lighthouse or a site crawler are part of the process, and they are good at spotting symptoms. They cannot tell you that a slow product page is caused by a reviews app loading on every route, that purchases are double-counted because two tags fire, or that one payment method silently fails on a particular mobile browser. That is the part that takes an engineer, and it is the part that decides what a fix will cost.

It depends on the size of the store and how many areas are in scope. A focused audit of one area is quicker than a full review of a large catalogue with several integrations. We give you a timeline with the price when we scope it, and the clock starts once we have access.

It is priced per store, based on the platform, the size of the catalogue, and which areas you want covered. We agree the price before starting, so there are no hourly surprises. If you want us to implement the fixes afterwards, that is quoted separately against the findings.

A full audit once a year is reasonable for most stores, plus a lighter check after any major change — a redesign, a theme update, a migration, or a batch of new apps — and before peak season. Between audits, watch Core Web Vitals and Search Console indexing monthly, since those tend to drift first.

Yes. On Shopify, most problems come from the theme and the apps rather than the platform: duplicated scripts, apps that load on every page, duplicate collection URLs, and checkout changes that depend on your plan. We audit against what Shopify actually lets you change, so every recommendation is one you can act on.

Yes. WooCommerce audits usually turn up overlapping plugins, uncached cart and checkout requests, a database bloated by years of orders and transients, and hosting sized for a smaller store. Because it runs on WordPress, we also check core, theme, and plugin versions against known vulnerabilities.

Yes, and this is where an engineering-led audit is most useful. On a headless build — for example Medusa.js with a Next.js storefront — we look at rendering strategy, caching, API latency, and how the storefront and backend handle errors, as well as everything a shopper sees.

Partly. We cover technical SEO thoroughly — crawlability, indexing, faceted navigation, canonicals, structured data, and Core Web Vitals — because those are engineering problems. We do not do keyword strategy, content marketing, or link building. If the audit shows that is where the gap is, we will say so.

Read-only access to Google Analytics, Search Console, and your store admin, plus the theme or code repository if there is one. We do not change anything on the live store during an audit, and you can revoke access the moment we finish.

If you want us to. Some clients hand the fix list to their own team, some to their existing agency, and some ask us to do it. The report is written so any competent developer can work from it.

Yes. A pre-migration audit tells you which URLs carry your rankings and need redirects, which apps or custom features have to be rebuilt, and which existing problems are worth fixing during the move rather than carrying across. That is far cheaper than finding out after launch.

Yes. Audits are done remotely, so where the store is based changes little — except that we check the things that differ by market, such as VAT display, local payment methods, GDPR and CCPA consent, and the European Accessibility Act for stores selling into the EU. We are registered in Sri Lanka and work with clients remotely.