Web Applications
Fast, modern web experiences
that are built to last.
Product-grade web applications with performance, accessibility, and search visibility designed in from the start — not retrofitted the week before launch.
Why it matters
The site is the
first impression
For most businesses the website is the first real interaction someone has with the company. Speed, clarity, and whether it works on a phone are not polish — they are the product at that moment.
Speed is retention
People leave slow pages. Performance work is not a nice-to-have at the end; it is a structural decision made early.
Findable by default
Rendering strategy, markup, and metadata decide whether search engines can read the page at all.
Accessible is just correct
Keyboard support, contrast, and semantics make the site usable for more people and are far cheaper to build in than to add.
Editable without a deploy
If marketing has to ask a developer to change a headline, the site will slowly stop being maintained.
How we work
Performance and structure are decisions, not clean-up tasks
Server-rendered by default
Ship HTML first and add interactivity where it earns its place, rather than sending a framework to render a paragraph.
A deliberate stack
Next.js, React, and TypeScript. A short list we know well enough to support properly years from now.
Content in a CMS
Your team edits copy, pages, and posts without touching code or waiting on a release.
Measured, not assumed
Core Web Vitals and real page weight, checked against the built site rather than against a local dev server.
Responsive as a baseline
Designed for the phone first, because that is where most of the traffic actually arrives.
SEO structure built in
Clean URLs, correct metadata, and a sensible information architecture from the first commit.
Honest fit
Not every site
needs a build
A custom build is worth it when the site does real work. If you need five pages up quickly and nothing more, a template on a hosted builder is a better use of the money.
A custom build makes sense when
- The site is central to how you sell or deliver the service
- You need it to integrate with a product, CRM, or internal system
- Performance and organic search are commercially important to you
- The design is genuinely yours rather than an adapted template
- The site will keep growing and needs to stay maintainable
A site builder may be better when
- You need a handful of pages live this month
- The content will barely change after launch
- Nobody will own the site once it is delivered
- A standard template already expresses the brand well enough
- The budget is better spent on getting traffic to it
Architecture
What a web
build looks like
A typical shape. Rendering happens as close to the edge as it usefully can, and content lives somewhere your team can reach it.
What we build
From marketing sites
to real applications
FAQ
Questions
we get asked
Do you work from an existing design?
Yes. If you have a designer or a design system, we build to it. If you do not, we handle the interface design as part of the project rather than pushing you to source it separately.
Which CMS do you use?
A headless CMS in most cases, chosen around who edits the content and how often. The deciding factor is usually whether your team finds the editing experience tolerable, not the feature list.
Can you improve our current site instead of rebuilding it?
Often, yes — a lot of slow sites are slow for a few identifiable reasons. We audit first and tell you honestly whether the fixes are worth it or whether you are paying twice.
How do you handle SEO?
We handle the technical side: rendering, URL structure, metadata, structured data, sitemaps, and page speed. We do not do content strategy or link building, and we will say so rather than imply otherwise.
Where does it get hosted?
Wherever suits the project — a managed platform, or infrastructure you control. We can run it for you afterwards or hand over the deployment setup entirely.
Related
Often part of the same project
Work with us
Have something
you want built?
Small enough to care about the details. Experienced enough to build the difficult parts. Tell us about the problem and we'll come back with a technical direction, scope, and timeline.
You work directly with the people building your product.