Commerce
Modern commerce without
unnecessary limitations.
We build custom and headless commerce experiences for brands that need more flexibility than a standard platform can give them — and we tell you when a standard platform is the better answer.
Why this work is different
A store is an
operations problem
Most commerce projects do not fail on the storefront. They fail on the rules underneath it — pricing, stock, tax, fulfillment — and on the systems those rules have to stay in sync with.
Checkout carries the risk
Everything else can be iterated on. The path from cart to payment is the part that has to be right on day one.
The rules are the work
Per-customer pricing, bundles, regional tax, and split fulfillment are where the real complexity lives.
Nothing sits alone
Stock, accounting, shipping, and support all need the same numbers. Sync problems become customer problems.
It has to keep running
A store is a system in production, not a launch. Someone has to own it the week after it goes live.
How we work
Platform decision first, build second
We pick the platform with you
Medusa, Shopify, and WooCommerce all solve different problems. We scope the requirements before recommending one.
Honest about trade-offs
Every option costs you something. We would rather name it up front than discover it halfway through a build.
Headless where it earns its keep
A decoupled storefront is a real cost as well as a real benefit. We use it when the buying experience needs it.
Integrations treated as first-class
ERP, POS, and shipping connections are designed in from the start rather than bolted on before launch.
Built to be handed over
Your code, your data, your infrastructure. We document it so another team could pick it up.
We stay after launch
Monitoring, upgrades, and the integrations that break when a third party changes an API.
Honest fit
A custom build
is not always right
Custom commerce is worth it when the standard path genuinely does not fit. When it does fit, spending the budget on engineering instead of on the business is the wrong call.
A custom or headless build makes sense when
- Your pricing, checkout, or fulfillment rules do not fit a standard platform
- You sell across regions or channels with genuinely different logic
- You need deep integration with an ERP, POS, or internal system
- You want to own your data, your hosting, and your roadmap
- You are already stacking apps or plugins to simulate one feature
An off-the-shelf store may be better when
- You need a standard catalogue and checkout trading in a few weeks
- Your team is non-technical and needs to change everything self-serve
- The existing app ecosystem already covers what you need
- Budget is better spent on marketing than on engineering right now
- Nobody will own the platform after launch
Architecture
What a commerce
build looks like
A typical shape. The platform in the middle changes; the separation between storefront, commerce logic, data, and the systems around them does not.
What we build
The parts most
stores actually need
FAQ
Questions
we get asked
Which platform will you recommend?
Whichever fits the requirements. Medusa is our main specialization and where we do our deepest work, but we recommend Shopify or WooCommerce regularly — usually when the catalogue is close to standard and the budget is better spent elsewhere.
Can you take over an existing store?
Often, yes. We start by auditing what is there: what is custom, what is a plugin or app, what is load-bearing, and what is quietly broken. That audit decides whether the sensible move is to improve it or to rebuild.
How long does a build take?
It depends on catalogue complexity, how many systems have to talk to each other, and how much of your commerce logic is genuinely custom. We scope it properly before quoting rather than giving a number up front.
Do you handle migrations?
Yes. Products, variants, customers, and historical orders migrate reasonably well between platforms. The work that takes time is not the data — it is reproducing the rules, integrations, and edge cases your current store has accumulated.
What happens after launch?
Someone has to own upgrades, monitoring, and the integrations that break when a third party changes an API. We offer that as an ongoing arrangement, or we document and hand over to your team.
Platforms
The three we build on
Work with us
Have something
you want built?
Small enough to care about the details. Experienced enough to build the difficult parts. Tell us about the problem and we'll come back with a technical direction, scope, and timeline.
You work directly with the people building your product.